PPC Management Services for Small Businesses

PPC Services forSmall Businesses

Improve results, reduce costs and save time with expert PPC Management. No jargon. No bullshit. Just hard work and results.

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PPC HEALTH CHECK

Get A Free PPC Account Review

We complete a full review of your existing account in relation to your business strategy and provide guidance on how to improve your results. That information is yours to take away. After seeing what we can do to help you, we can take away the pain of PPC management and improve your results in the process. Each PPC situation & account is unique, so get in touch for your free review today.

WE PROVIDE

Our Best Services

Search Ads

Creation and continuous split-testing of search ads to match keyword and landing page intent.

Management & Optimisation

Regular optimisation of your campaigns to ensure the account is in the best possible shape it can be in.

Display & Remarketing

Target new customers or stay in front of previous website visitors by using Display & Remarketing campaigns.

In-Depth Audits

Find out how well your existing campaigns are performing and where the opportunities for growth and improvement lie.

Reporting

In-depth monthly reports detailing the results we've seen within the month, the work we've done within your PPC account, and our thoughts for the following month.

Conversion Tracking

Setting up conversion tracking involves both strategic decisions and technical implementation. Our team can help your business with both.

Google Ads Scripts

We use Google Ads scripts to provide solutions to PPC account challenges.

Keyword Research

Extensive keyword research for new and existing campaigns to help generate relevant website traffic that converts.

ABOUT US

Small Business PPC is Our Thing

For small businesses your marketing spend has to deliver results. A clear PPC marketing strategy ensures your marketing becomes an investment and not just another monthly bill.

What We Manage Currently…

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Ad Spend

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Campaigns

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PROCESS

How We Work

From start to end, our 12-step PPC process covers it all.

Audit & Objectives

01

We take time to understand your business and objectives and work through your existing PPC accounts and analytics. This allows us to uncover what’s working (and what’s not) and to provide detailed analysis and action points.

Competitor Analysis

02

Using various intelligence tools, we dissect your competitor’s campaigns looking for what we can learn about their strategy to uncover some quick wins and benchmark your business in the paid space.

Identify Personas

03

A key aspect of a successful paid search campaign is to ensure relevance to the audience. We work with you to create customer personas that inform our tactics and allow us to create compelling and engaging user journeys.

PPC Strategy

04

At this point we have a very clear understanding of what needs to be done to benefit the campaigns. We then create a strategy document for you to sign off on - this is our guiding light until the data tells us we need to adapt.

Ads & Creatives

05

Creating compelling ad copy and creative banners with a strong call to action is crucial to success. Ads need to be highly relevant to the audience and consistently tested and refined to increase ROI.

Keywords & Traffic Sources

06

We find the right mix of positive and negative keywords that offer high user intent and cost efficiency. Our campaigns are very granular so we can tightly control budget to minimise wastage.

Campaign Build

07

Whether we are building out your existing campaigns or building new accounts on new networks, our implementation experience is extensive. You will own the accounts and will have a direct relationship with the network.

Tracking & Goals

08

It may surprise you how many companies are not tracking goals correctly. We will ensure the data we work with is accurate and gives us everything we need to make the best decision on your campaigns.

PPC Optimisation

09

With a great deal of care we will continually optimise success and weed out poor performing ads, keyword and sources seeking higher engagement and intent. We are often assisted by machine learning and scripts at this stage.

Reporting

10

We make things easy to understand by producing meaningful data with a narrative that helps us collectively make better decision on the strategy moving forward. We produce weekly and monthly reports with quarterly reviews.

Conversion Rate Optimisation

11

The performance of your webpages can have a huge impact on your PPC performance. Think of conversion rate as the multiplier. We are constantly testing copy, layout, calls to action and much more to increase this number.

Strategy Review

12

As we gather more and more data, it may become obvious that some tactics are working better than others. We conduct a quarterly review to see if we need to adjust the strategy based on your objectives and what the market is showing us.